BrainsWay VP of Clinical & Medical Affairs, Dr. Colleen Hanlon, emphasizes for the Daily Herald the profound addiction to nicotine in tobacco and the challenges of quitting smoking. She highlights the benefits of quitting, including improved health and finances. Dr. Hanlon suggests behavioral strategies like identifying triggers, setting quit dates, and seeking support. Nicotine replacement products and prescription medications can aid cessation, with consultation with healthcare professionals recommended.