Vice President of International Sales
Honny serves as the Vice President of International Sales, responsible for management and operations of BrainsWay’s sales activities across all international regions.
With an illustrious career spanning an impressive 35 years in the healthcare sector, Honny brings to BrainsWay a wealth of knowledge and expertise. Her journey is marked by a rich and diverse background, showcasing clinical excellence in both pre-hospital and in-hospital settings, alongside pioneering advancements in transformative technologies that have reshaped the global healthcare landscape.
Honny’s career trajectory includes pivotal leadership roles within renowned healthcare organizations. Notably, she orchestrated international distribution networks at Oridion Medical (SWX: ORIDN), served as Vice President of Business Development and Sales at OrSense, overseeing operations across Europe and North America, and demonstrated astute leadership as the Vice President of Marketing & Sales at Medinol. Her most significant achievement came as the VP Global Marketing and Sales at Human Xtensions (TASE: HUMX), where she played a pivotal role in shaping global market strategy and securing monumental contracts, such as the transformative 5-year, $300 million deal with Easculap B Braun.
In the past two years, Honny served as the CEO of a groundbreaking Stealth Startup specializing in Parkinson’s disease, further solidifying her reputation as an innovative leader in the healthcare industry.
Honny grew up in the Netherlands, has resided in Kfar Vitkin, Israel for the past 20+ years.